Well, we are. As a result, we are embarking on a “Gracious Movement” in the hope of instilling a sense of graciousness amongst commuters here.

Posters featuring two “graciousness ambassadors” – a boy and a girl – have been pinned up at all North East Line (NEL) stations and SBS Transit bus interchanges. Heart-shaped stickers will also be stuck in NEL trains to encourage commuters to give up their seats to those who need it more.

Speaking at an award ceremony today which recognized 21 frontline staff for their excellent service, SBS Transit’s Deputy Chairman, Mr Kua Hong Pak said:

“It really only takes a moment of graciousness to make someone’s day. We hope that commuters will take the time and make the effort to create more gracious moments while on the move. To quote Sir James Barrie, “Those who bring sunshine into the lives of others cannot keep it from themselves.” What better time than now when everyone of us need a little more sunshine in our lives so as to move on in these difficult times.“

The campaign, which kicks off today, is intended to drive home the message that graciousness is:

…Lending a helping hand to someone in need.

…Allowing others to alight first before boarding.

…Caring for others by giving up one’s seat to those who need it more.

…Showing appreciation by saying ‘thank you’ to someone who brightens one’s

day.

…Keeping the environment clean by not littering inside the bus or train.

…Showing consideration for others by not eating and drinking inside the bus.

…Allowing others to board by moving to the rear of the bus.

As part of the campaign, SBS Transit and NEL staff will be on the lookout for gracious commuters. Those spotted for their gracious acts will be presented a limited edition Gracious Movements heart-shaped pewter key chain. The souvenir is a small gesture of the heartfelt appreciation from SBS Transit to its gracious commuters for helping to make the ride on SBS Transit bus and rail services more pleasant and enjoyable for everyone.

For its part, SBS Transit will strive towards becoming more gracious. Today, 19 bus captains and two traffic inspectors were rewarded for their outstanding work performance and excellent customer service. Since the award started in 1997, a total of 219 Special Tribute and Recognition (STAR) awards have been given out. Each STAR Award recipient is carefully chosen based on a stringent set of criteria (see list attached), which includes good customer service and safety record. The winners will each receive $500 cash voucher and a gold star pendent.

SELECTION CRITERIA FOR STAR AWARD WINNERS
Bus Captains
Minimum 3 years of service

Good customer service
Good work performance
Good safety record
Good public image
Good attendance record
Good job knowledge
Inspectors
Minimum 3 years of service
Good job knowledge
Good customer service
Good work performance
Good public image
Good attendance record