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SBS Transit - Press Release
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June '07

Shop, Surf and Sign Up At Buzz Pods at the Bus Interchanges!

Media giant Singapore Press Holdings Limited (SPH) has forged a strategic partnership with SBS Transit Limited (SBS Transit) with the signing of a Memorandum-of-Understanding (MOU) to introduce buzz pods – a new generation of newsstands at all 14 bus interchanges island-wide in phases by the end of this year

The first of such buzz pods at the bus interchanges was launched by Mr Robin Hu, Director of SPH Buzz (a wholly-owned subsidiary of SPH) and SPH’s Executive Vice-President of Newspapers Services Division, and Mr Gan Juay Kiat, Chief Operating Officer of SBS Transit, at the Boon Lay bus interchange today. Three other new buzz pods have also been launched at Eunos, Tampines and Clementi bus interchanges.

"We have noticed an emerging trend among busy executives who prefer to buy their favourite publications from newsstands which are more accessible to them during their daily travel. Hence, we believe that by setting up buzz pods at the bus interchanges, we will be able to offer more shopping convenience to those on the go," said Mr Hu.

Mr Gan added, "As a service-oriented organisation, we constantly look for innovative ways to enhance our commuters’ travel experience - whether it is on board our bus or waiting for the bus at the Interchange. With the buzz pods at our interchanges, we are able to add a new dimension to the traveling experience where commuters can now surf the Internet and get news updates while waiting for the bus to arrive."

Unlike the traditional newsstands that sell mainly newspapers, magazines and tidbits, the new eye-catching buzz pods at the bus interchanges are equipped with digital displays highlighting breaking news headlines, and are WI-FI enabled. This means that busy commuters will be able to surf the Internet to access news, download the latest SPH promotional offers, access location-based information, and make free calls using Voice-Over-Internet-Procotol (VOIP) within the vicinity of the buzz pods at the bus interchanges, while waiting for their buses to arrive.

Consumers can also sign up for wireless broadband connection under the Wireless@SG initiative and shop for a comprehensive range of WI-FI duo mode handheld devices offered by iCell, which is the WI-FI solution provider for the buzz pods.

For those without WI-FI devices, the PacNet webstations at the buzz pods will allow them to do a quick check on their emails, pay bills and top up their ez-link cards via credit cards.

The buzz pods at all the bus interchanges will also be equipped with TeleMoney, a payment facility offered by Systems@Work, hence making it easy and convenient for consumers to top up their prepaid phone cards and gaming cards.

Besides being able to browse through the full range of newspapers and magazines published and distributed by SPH, consumers can also purchase an extensive array of food and beverage products from the buzz pods.

And while they go about their shopping, Internet surfing and e-payments, consumers will also be able to tune in to the latest infotainment and enjoy their favourite English and Chinese music on Radio 91.3 and Radio 100.3, the two radio stations operated by SPH UnionWorks.

Exclusive promotions at buzz pods at bus interchanges
For 2 weeks following the launch (18 — 30 June 2007), there will be exciting giveaways exclusive to the buzz pods at the bus interchanges:

• A complimentary gift will be given to those who purchase a copy of newspaper and a bottle of Yeo’s drink.

• A free goodie bag worth $10 will be given away with a purchase of any SPH magazine.

• A copy of The New Paper will be given out for every Wireless@SG account signed up with iCell at the buzz pods.

• With a minimum spend of $5 in a single receipt, consumers are entitled to an instant dip where they stand to win attractive prizes such as Nokia WI-FI handsets, Pacific Net pre-paid cards, SBS Transit bus passes and lots more.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

About Singapore Press Holdings Ltd

Newspapers and Magazines
Main board-listed Singapore Press Holdings Ltd (SPH) is the leading media company in Singapore, delivering news and information through print, Internet and broadcasting platforms. In Singapore, it publishes 14 newspapers in four languages. Every day, 2.7 million individuals or 83 percent of people above 15 years old, read one of SPH’s news publications. SPH also publishes over 90 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 100 million pageviews with 6 million unique visitors every month. SPH’s online and new media initiatives include a revolutionary mobile advertising and information service, ZapCode; recruitment and job search service, ST701; and STOMP (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging.

SPH has a 20 percent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8, U and TV Mobile, and a 40 percent stake in MediaCorp Press Pte Ltd, which publishes the free newspaper, Today. In the radio business, SPH has a 80 percent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and Radio 91.3 in English.

Outdoor Advertising
In addition, SPH has ventured into outdoor advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s largest outdoor motion display advertising network media company, and a 35 percent stake in TOM Outdoor Media Group, a leading outdoor advertising company in China.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore’ s main shopping belt. SPH’s wholly-owned subsidiary, Times Development Pte Ltd, is also developing a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.

For more information, please visit the SPH website:

About SBS Transit

SBS Transit is Singapore’s largest public bus operator and is listed on the Singapore Exchange. In the bus business, SBS Transit operates 223 services with a scheduled fleet of more than 2,700 buses. The buses serve 16 interchanges and more than 3,000 bus stops. It also introduced wheel-chair accessible buses in 2006 to cater for the travelling needs of the disabled. Every day, some 2.2 million passengers travel on its fleet of buses.

SBS Transit also runs the MRT North East Line which is the world’ s first driverless heavy metro system with 15 stations in operation as well as the Light Rail Transit system in Sengkang and Punggol new towns.

SBS Transit is well known for its innovative services. It recently launched iris NextBus on SMS service which lets commuters know when their next and subsequent buses will arrive at their bus stops in real time.