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Our Vision
Moving people in
a safe, reliable and affordable
way.
Our Mission
To achieve excellence
for our customers, employees, shareholders
and community. To this end, we are
committed to delivering safe and
reliable services at affordable
prices, being an employer of choice,
creating significant shareholder
value and becoming a socially responsible
corporate role model.
Core
Beliefs
To achieve our
Vision and Mission, we are guided
by the following beliefs:
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- Be
driven by our customers’
needs
- Strive
for excellence in everything
we do
- Act
with integrity at all
times
- Treat
people with fairness and
respect
- Maintain
safety as a top priority
- Collaborate
with our partners for
a win-win outcome
- Give
our shareholders a reasonable
return
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Our Logo |
Singapore
Bus Services was renamed SBS Transit
Ltd on 1 November 2001. The new
name reflects our multi-modal status
as we move from being just a bus
operator to the provision of both
bus and train services.
We have retained "SBS" in the new
company name to remember our roots
and preserve our long heritage.
Our corporate signature is a specially
designed wordmark. The distinct
graphic stroke, called the "speed
stroke" expresses the dynamism of
the organisation.
The vibrant orange colour signifies
dynamism and innovation. The purple
colour represents strength, stability
and a firm commitment to our customers.
The bold interplay of the two colours
signifies the crossing of boundaries
and connecting people, which are
the foundation of lasting relationships.
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