NEW CHINATOWN BUS SERVICES TO TARGET SENIOR CITIZENS
21 January 2004 – Auspicious numbers, bright coloured-coded signs and dialect-speaking bus captains – these are just some of the special features of three new Chinatown bus services which were launched today.
Targeted at senior citizens, the new services will set out from the heartlands to Chinatown via the expressways. They are:
· CT 8: Ang Mo Kio to Chinatown;
· CT 18: Bedok to Chinatown; and
· CT 28: Clementi to Chinatown.
The routes have been specially designed to ply through the various suburban neighbourhoods, before hitting the expressway to Chinatown, providing a direct service for our commuters.
The three services have also been tailored to meet the demands of senior citizens:
Service numbers all end with the auspicious number 8.
Bus signs are color coded for easy recognition. (See picture below.)
Signs are decorated with dragons and Chinatown in Chinese characters.
Fares for senior citizens are priced at $1, regardless of whether payment is by cash or by ez-link card. This is a small discount to the normal fare which senior citizens have to pay for getting to Chinatown if they have to take a feeder. More importantly, it is easy for them to remember.
Joint promotions with the merchants in Chinatown allowing commuters to use the bus tickets to redeem discounts/ free gifts when they shop/eat in Chinatown. For example, commuters can show the used bus ticket to get a $5 discount when buying 1 kg of sliced pork at Gim Tin Hong (No. 211 New Bridge Road #01-07, Lucky Chinatown) or pay lesser to enjoy fish ball noodles with mineral water at Chinatown Complex Hawker Centre #02-50 Ming Fa Fish Ball Noodle stall. For commuters who pay with the ez-link card, our Bus Captains will issue a token one-cent ticket which can then be used to redeem the discounts. We will also be issuing yellow-colored tickets for easy recognition as opposed to the usual white tickets.
To commemorate the launch, SBS Transit will offer a “one-for-one bonus” from 21-31 January 2005. Commuters travelling on Services CT 8, 18 and 28 can keep the bus tickets, throw them into the coin box on their return trip to get a free ride home.
Operating hours of the three new services are from 10am to 5pm on weekdays, and from 10am to 10pm on weekends and public holidays.
SBS Transit Chief Operating Officer Ong Boon Leong said: “A lot of care and thought went into the introduction of these three new services. We didn’t want just a normal service, we wanted something which the elderly in particular could identify with and feel comfortable with. We hope we managed to do that.”
Chairman of Chinatown Business Association, Mr. Wong Chi Keong said: “The Chinatown Direct definitely will bring more people to Chinatown and benefits both the merchants and the consumers, especially with the joint promotion.”
Click here to download advertising poster.