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SBS Transit - Press Release
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July '07

ComfortDelGro Launches Premium Bus Services

Taxi too expensive? Bus too crowded during the morning rush hour? From today, we have the perfect solution to office workers headed to the Central Business District.

ComfortDelGro subsidiaries, SBS Transit and ComfortDelGro Bus, will launch a total of 15 premium bus services which offer commuters direct connections from 11 neighbourhood towns and private estates -- Clementi, Jurong West, Jurong East, Jurong Town (Yuan Ching Road), Teban Gardens, Bedok North, Bedok Reservoir, Changi (Flora Road), Pasir Ris, Yio Chu Kang and Toa Payoh -- to the Robinson Road/Shenton area. Unlike normal bus services, these premium services have been introduced to cater specifically to the morning rush hour crowd. They will therefore run only in the morning peak hours and travel in just one direction.

The concept of premium services was introduced to cater to a group of commuters who are willing to pay a bit more for a more comfortable ride and yet not as it would cost for a taxi ride. Premium services are also designed to make maximum use of expressways to offer commuters a more direct and faster journey. They will also adopt flexible routing by avoiding areas which are known to be congested during the peak periods.

SBS Transit's 13 premium services will operate single trips from Mondays to Fridays (excluding public holidays), while ComfortDelGro Bus' two services will operate two trips each. All the trips are scheduled to arrive in the CBD area before 9.00am which is the typical starting time for most offices.

These services, however, will continue on their regular routes except Services 56 and 195 which will be diverted to loop at Temasek Avenue.

Flat fares will be charged. SBS Transit's premium services are priced between $2.70 and $3.00 per trip while ComfortDelGro Bus' services cost between $4.50 and $5.00. There will be no concessionary travel but standard transfer rebates will apply for commuters using ez-link cards on SBS Transit services.

Mr Gan Juay Kiat, Chief Operating Officer of SBS Transit, said: "We are constantly looking at ways to serve the diverse needs of our commuting public. The introduction of premium services enables us to cater to the needs of a niche group of commuters who are willing to pay more and don't want to jostle with the crowds."

Echoing this point, ComfortDelGro Bus Chief Executive Officer, Mr Lawrence Tan, said: "ComfortDelGro Bus is excited to launch premium services as an alternative for commuters. As part of the ComfortDelGro group, we have greater synergy in working with SBS Transit to offer more services collectively. Net result is that we can serve commuters better."

For the inaugural launch, SBS Transit is giving away exclusive lunches at Pier Eleven to 13 lucky commuters in a lucky draw.

Commuters can visit www.sbstransit.com.sg and www.comfortdelgrobus.com.sg for more information. Details of the 15 services are also attached.

Bedok Premium 544 & Premium 545
Clementi Premium 532
Jurong East Premium 543
Jurong West Premium 536, Premium 537 & Premium 542
Pasir Ris Premium 538 & Premium 539
Teban Gardens Premium 533
Toa Payoh Premium 535
Yio Chu Kang Premium 534
Yuan Ching Rd Premium 540
Bedok Reservoir View Premium 523
Flora Rd/Mariam Way Premium 522

Background

About ComfortDelGro

ComfortDelGro is the world's second largest land transport company with a total fleet size of over 40,500 buses, taxis and rental vehicles. Headquartered in Singapore, the Group also has operations in China, the United Kingdom, Ireland, Australia, Vietnam and Malaysia. Currently, overseas ventures account for 45.5% of Group revenue. The Group intends to derive half of its total revenue from abroad in the next two to four years.

About SBS Transit

SBS Transit, the leading public transport operator in Singapore, has been at the forefront of providing niche services to meet the specific needs of users who require a more direct route to a destination and are willing to pay for these services. It has 29 niche services including 9 Fast Forward services, 3 Chinatown Direct services, 8 Nite Owl services, 4 Stadium Direct services, 2 Park services and 3 Express services.

About ComfortDelGro Bus

ComfortDelGro Bus (formally known as Comfort Bus) is a wholly-owned subsidary of ComfortDelGro Corporation Limited. ComfortDelGro Bus has been recognised as the market leader in the private bus industry in Singapore. Currently, it holds a fleet of more than 340 air-conditioned buses of various capacities ranging from 11-, 19- to 40-seaters. Its corporate customers include MNCs, financial institutions, institutes of higher learning, local and foreign schools.

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