Come Monday, 30 June 2008, SBS Transit will roll out six more new premium bus services, bringing the total number of such services operated by Singapore�s largest bus company to 40.
The new services, which will serve office workers living in Bukit Timah, Balestier, Farrer Road, Meyer Road, Pandan Valley and Upper Aljunied, will be charged at $3.60 a trip. There is no concessionary travel but standard transfer rebates apply for commuters using ez-link cards.
As these services are introduced to cater specifically to the morning rush hour crowd, they will operate only in the morning peak hours and in just one direction from Mondays to Fridays (excluding public holidays). All trips are scheduled to arrive in the CBD area before 9.00am which is when work officially commences for most offices.
“Our premium bus services have received strong reception ever since they were first launched on 16 July 2007. We thank all commuters for their strong support and we will continue to look at rolling out even more of such services to cater to rising demand,” said Mr Gan Juay Kiat, Chief Operating Officer, SBS Transit.
To celebrate the launch of the six new services, SBS Transit is giving away over $6,000 worth of facial treatment vouchers sponsored by FIL to commuters who travel on these new premium bus services.
SBS Transit, the leading public transport operator in Singapore, has been at the forefront of providing niche services to meet the specific needs of users who require a more direct route to a destination and are willing to pay for these services. It has 29 niche services including 9 Fast Forward services, 3 Chinatown Direct services, 8 Nite Owl services, 4 Stadium Direct services, 2 Park services and 3 Express services.
Currently, SBS Transit operates 34 premium services, including 26 CBD premium services that run from 14 neighbourhood towns to Robinson Road / Shenton Way. The first three batches of Premium Services were introduced on 16 July 2007, 25 February and 21 April 2008, while eight CityShopper premium services that ply between eight suburban areas and Orchard Road / Suntec City, were introduced on 15 December 2007.
The concept of premium services was introduced to cater to a group of commuters who are willing to pay for a more comfortable ride. Premium services are also designed to make maximum use of expressways to offer commuters a more direct and faster journey. The faster journey means time saving for commuters who view it a favourable option for the choice.