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To entice visitors to the Peranakan Museum, Moove Media brought the art of Nyonya needlework to our buses by designing and crafting 3D shoes on top of our buses. Our SBS Transit bus was wrapped in art pieces showcasing the auspicious emblems and symbols to communicate the vibrancy of Peranakan Chinese heritage.

Commuters at the North East Line Dhoby Ghaut Station made music as they walked! As part of the Health Promotion Board’s (HPB) “National Steps Challenge™” campaign, which aims to get people to walk at least 10,000 steps daily, Moove Media transformed the space into interactive paths of lights and sounds. The walkway next to the travellator and all 20 steps on the flight of stairs lit up in a rainbow spectrum of colours when they were stepped on, and even played random musical notes.

This was the first time that Moove Media created such an extensive interactive advertisement as part of an outdoor advertising campaign in Singapore.

Travelling in concept trains can be both educational and fun.

In a recent tie-up with Himalaya Herbals Healthcare, Moove Media had three cabins of a Downtown Line train decked with floor and panel stickers. Commuters were not only exposed to the properties of the brands three key ingredients - Aloe Vera, Neem and Apricot, but they also had fun posing photographs of themselves “donning” any one of 18 “herb crown” stickers that are on the train windows. They can then upload these photographs onto Facebook or Instagram for a chance to win new Himalaya Herb products.

To find out how you can delight commuters and win mindshare with unique advertising campaigns, please contact [email protected]