Take Home a Little Red Dot For a Good Cause

Fancy carrying around a little Singapore with you wherever you go? Now you can! The Little Red Dot, which Singapore is affectionately known as, now comes as a key chain to celebrate SG50.

From today, 50,000 Little Red Dot key chains will be sold at all SBS Transit bus interchanges and train stations on the North East and Downtown Lines. Priced at $2 each, SBS Transit, in partnership with ComfortDelGro to celebrate SG50, hopes to raise $100,000.00 for charity. The key chain also comes bundled with a pamphlet showcasing the evolution of transport in Singapore over the past 50 years.

Full proceeds from the sale of the Little Red Dot key chains will go to four beneficiaries - the Lions Befrienders Service Association (Singapore), Handicaps Welfare Association (Singapore), Cerebral Palsy Alliance Singapore and Singapore Association of the Visually Handicapped

SBS Transit Chief Executive Officer, Mr Gan Juay Kiat, said: "As Singapore celebrates 50 years of independence, it presents a great opportunity for us to come together as one united people and to reach out to the less fortunate in our midst. Indeed, we are people who are governed not just by our mind, but by our heart and soul as well. Come, join us and be identified with the Little Red Dot - "My Little Red Dot. My Home".

As one of the beneficiaries of the charity sale, Lions Befrienders intends to use the funds raised for upgrading projects under the Home Improvement Fund, which was jointly set up with ComfortDelGro Corporation, SBS Transit's parent company, in 2010. This programme provides a variety of electronics and living essentials such as refrigerators, washing machines, televisions, radios, fans, mattresses and bedframes for the elderly needy.

Lions Befrienders Chairman, Mr Richard Koong, said: "We are very grateful that in celebrating SG50, the thoughts of SBS Transit and ComfortDelgro are with the seniors under our care. Their fund-raising effort using mementoes featuring the little red dot can certainly help further enrich the lives of our seniors in some ways."

Ms Ginger Soon, 31, an assistant marketing manager, who is excited about purchasing the Little Red Dot key chain, said: "I have been seeing red dots on some of the buses, taxis and cars and I am glad that I can take part in this excitement to purchase a little red dot keychain. Many little red dots form our nation's "big" red dot and it is so nice to see all of Singapore united! It's great that it's for a good cause too!"

In May this year, ComfortDelGro launched a Red Dot charity campaign to sell 50,000 Red Dots for display on vehicles. The campaign is on-going and is targeted to raise up to $250,000 for charity.