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SBS Transit - Press Release
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Archive - July '04

SBS Transit takes on President's Challenge for the Third Year

This marks the third consecutive year that Singaporeans have donated generously through the Heart Bus, which is part of the annual President's Challenge. In the last two years, the Heart Bus raised more than $1.2 million in all.

This year, SBS Transit is hoping to add to that figure. Beneficiaries this time round include Community Chest, Grace Orchard School, Rainbow Centre, The Salvation Army Peacehaven Nursing Home, St Luke's Eldercare Centre and ALIFE Ltd.

On supporting the President's Challenge for the 3rd consecutive year, Mr Ong Boon Leong, Chief Operating Officer, SBS Transit said, "Despite the difficult times in the last two years, the response from the public has been overwhelming. Their generosity has made the Heart Bus an icon on the roads during the President's Challenge charity drive. With a more positive economic outlook this year, we are confident that Singaporeans will get to see many Heart Buses on the roads again."

One of the donors who made the Heart Bus possible is Ms Pearline Soh, 26.

"The Heart Bus concept provides an innovative platform for donors like us to participate in the President's Challenge. It not only promotes the spirit of giving but is also
a wonderful way of showing appreciation to donors."

Ms Soh donated $10 to the Heart Bus at the public sales held at Dhoby Ghaut NEL station on 17 July 2004.

Public donations for the Heart Bus
For a $10 donation ($5 for students), anyone can pen their name on a heart sticker which will be placed on a double deck Heart bus. Each Heart Bus carries the signatures of 2,000 donors. The Heart Buses will then ply the roads of Singapore with the signatures of the individuals who have a heart for the less fortunate. The Heart Bus is an event under the President's Challenge and all donations will go towards the President's Challenge charities.

If you missed our previous public sales, you can still make your contribution at the Istana Open House this coming Sunday, 1 August 2004 from 8am to 6pm.

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