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SBS Transit - Press Release
SBS Transit - Press Release

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Archive - July '04

SBS Transit Goodwill Ambassadors at your service
SBS Transit will be introducing the new Vehicle Location System (VLS), which uses satellite technology to automatically deduct fares, on five service routes – 40, 228, 265, 268, and 506 with effect from Sunday, 1 August 2004. About 50 SBS Transit “Goodwill Ambassadors” will be deployed over two days on these five services to help passengers familiarize themselves with the system.

Passengers will be able to identify the Goodwill Ambassadors by the SBS Transit corporate T-shirt that they are wearing.

The Goodwill Ambassadors made up of SBS Transit backroom staff will be on the five bus services during the heavier loading period between 9.30am and 12pm on Sunday, 1 August and during morning peak hours between 7.30am and 9.30am on Monday, 2 August.

With VLS, all readers, both at the entrance and exit doors will be de-activated when a bus leaves a bus stop or once the doors are closed. It will be re-activated about 100 metres before reaching the next bus stop. As most passengers tap their ez-link cards while the bus is at the bus stop, they are unlikely to be affected by these changes. Passengers just need to tap their cards when the bus is nearer to the bus stop that they are exiting.

There will be posters at the interchanges as well as decal in the buses to remind passengers of the change.

“The Goodwill Ambassador programme is an initiative by SBS Transit to enhance customer service by adding a personal touch to our service. Trained in customer service and familiar with the operations, they will be able to attend to commuters’ enquiries on the new VLS system, “ said Mr Ong Boon Leong, SBS Transit Chief Operating Officer.

About SBS Transit Goodwill Ambassadors
The Goodwill Ambassador programme was initiated in 2003 to instill a personal touch to our customer service. In addition to the regular frontline staff, staff from support service departments such as Human Resource, Finance etc volunteered to lead this familiarization programme to actively reach out to the commuters when new services are introduced.

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