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SBS Transit - Press Release
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Archive - December '05

SBS Transit Santa Claus In Town To Bring Cheers To Commuters On Thank You Commuters Day

Santa and his little helpers were busy handing out Christmas goodies to SBS Transit commuters in a show of appreciation for their support through the year.

In all, 20,000 packets of chocolates and special limited edition bus and train models were given out to lucky commuters at various stations and interchanges today including Sengkang and Dhoby Ghaut NEL Stations, as well as Bedok and Toa Payoh Bus Interchanges.

Donning a Santa Claus outfit, SBS Transit Executive Director, Mr Ong Boon Leong, together with Mr Ivan Tan, SBS Transit West District General Manager and Mr Norman James Grady, Deputy Director of LRT, were dishing out Christmas cheer at Sengkang Bus Interchange, North East Line (NEL) Sengkang as well as Dhoby Ghaut Station.

To add to the festivities, a three-member choir, formed by SBS Transit's rail and bus staff, entertained with a string of holiday carols.

Commuters were also allowed to pose with Santa and his helpers for free polaroid mementos. Some lucky commuters also received mystery gifts, collectible bus and train models, when they were spotted by our Santa Clauses at the various locations.

As part of the spirit of giving and sharing, Santa and his helpers were also happy to do their bit for charity by carrying around the Salvation Army's Christmas Kettle. Commuters who wished to donate to a good cause could do so through these red kettles.

Mr Ong Boon Leong, Executive Director, SBS Transit said, "We thought this would be a fun and interesting way to reach out to commuters. Donning the Santa outfit was definitely a change from the usual office clothes and well worth it when we saw the happy faces of our customers."

SBS Transit is the first and only public transport operator to organise such event regularly to thank its customers for their support and patronage. SBS Transit Thank You Commuters Day first kicked off in 1998.

In previous years, goodies like rice, 3-in-1 coffee mixes and mints were handed out as part of our Thank You Commuters Day. Concerts and funds raising activities were also organised in some years.

Besides doing our bit for charity at our Thank You Commuters Day, SBS Transit also actively takes part in other charity projects, such as the SBS Transit's Heart Bus, the annual President's Challenge fund raising event. This year, about half a million dollars was raised for the President's Challenge. This is the fourth year that SBS Transit has participated and has raised more than $2.1 million for the President's Challenge through the Heart Bus Charity Project.

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